Beyond the skin
To show that skin issues are deeper than what we think, La Roche Posay launched its first campaign featuring real people struggling with real skin problems.
Art Director: Margaux Gutmann
Creative lead: Lauren Haberfield & Donya Bouzarjomehri
Creative director: Antoinette Beatson
D&AD - Wood Pencil - Street Casting
Grand Prix Stratégies - Grand Prix - Effectiveness on Youtube
Grand Prix Stratégies - Silver - Beauty & Health